I’ve operated the business and transformed the systems.

I’ve spent 15 years in operations, managing multiple departments. That experience gave me a firsthand understanding of how decisions, processes, reports, and technology affect the people using them every day.

Today, I lead digital-transformation and automation work that connects operating systems, CRM, websites, marketing platforms, and business data. My technical toolkit includes SQL, Python, HTML, CSS, WordPress, WordPress plugin development, Google Apps Script, Tableau, Looker Studio, Google Sheets, and HubSpot, supported by practical web design and user experience work.

My work spans process diagnosis, systems integration, data cleaning and reconciliation, reporting, dashboards, CRM automation, AI enablement, digital marketing support, website personalization, interactive tools, documentation, training, troubleshooting, and continuous improvement.

One system I developed eliminated approximately 480 hours per month of manual data entry. That result came from understanding the operating process, standardizing the inputs, building the right controls, and supporting the people who used the system—not from automation alone.

Through AZ Automation, I make that combination available to growing companies that need transformation ownership but are not ready to hire a full internal department.